Incontinence Products Retail
In Incontinence Products Retail, with the globally leading brand TENA, Essity offers a broad range of incontinence products including Lights by TENA for light incontinence and TENA for Men, incontinence products specially designed for men. Essity also sells leakproof apparel under the TENA, TENA for Men, Knix and Modibodi brands. For the Knix and Modibodi brands, the majority of sales are “Direct-to-Consumer”. The TENA brand also has its own webshops developed to help our consumers with information about incontinence and the solutions available, and to order and have products delivered.

Essity is the second largest player globally in Incontinence Products Retail and the market leader in Europe and Latin America. In North America, Essity is the fourth largest player

Baby Care
In Baby Care, Essity offers baby diapers and baby care products such as wet wipes, shampoo, lotion and baby oil.

Essity is the fifth largest player globally with sales mainly in Europe where Essity is the second largest player with the Libero and Consumer Goods Lotus brands, as well as retailer brands. Essity’s strongest market is the Nordic region, where the Libero brand is the market leader.

Feminine Care
In Feminine Care, Essity offers a broad product portfolio that includes pads, panty liners, tampons, intimate soaps, intimate wipes, leakproof apparel and menstrual cup.

Essity is the fifth largest player globally with several strong regional brands supported by Essity’s global V-brand platform for shared innovation, marketing and consumer insights. In Europe, Essity is the third largest player with brands such as Libresse, Bodyform and Nana. Essity is the market leader in Latin America with the Saba and Nosotras brands. In Australia, Essity is the market leader with the Libra, TOM Organic and Modibodi brands. Through the acquisition of Knix in 2022, Essity is also represented in Feminine Care in North America with the Knix brand.

Consumer Tissue
In Consumer Tissue, Essity offers toilet paper, household towels, handkerchiefs, facial tissues, wet wipes and napkins. Essity is the world’s third largest supplier of consumer tissue, with a presence primarily in Europe and Latin America. In Europe, Essity is the market leader with brands such as Lotus, Tempo, Zewa, Cushelle and Plenty, and under retailer brands. In Latin America, Essity is the third largest player with the Regio and Familia brands.